Good question!
When I decided to start my own design company I knew I didn’t want to use my actual name as my business name as it’s not the most exciting thing in the world! I also needed to make sure I chose a name that didn’t already exist, was unique, easy to spell and memorable.
Whether you are designing something simple (a postcard) or more complicated (a brochure) the design process is the same…
A Design Brief is a description that you give to a designer of any project that you want to create, in as much detail as you can give. It’s a vital tool as it helps you to put into words all the ideas that have been buzzing around your head, so that you can communicate this to your designer.
A strong brand identity is incredibly important, and with that a strong logo can really help your company stand out from the competition. It should be memorable and allow a potential customer to pick you out in a crowd.
A step-by-step guide to help you speed up your design project by using some simple tools to ‘mark-up’ on the artwork where you would like changes to be made…
This is a really clever idea. Clean Advertising!
Basically the artwork Dark Iris created was turned into a stencil which is then jet-washed onto the grimy streets of London. These were located all around Hampstead and Belsize Park.